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Online Fashion Retailers : if yooou

ByteDance, the company behind the popular video-sharing platform ‘TikTok,’ announced that it is opening a new fashion brand titled ‘If Yooou.’ If Yooou operates in the multinational market, focusing on appealing to western European and North American fashion styles. This situates If Yooout as a competitor to Shein and other multinational fast fashion retailers. If…

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